Guest Post: How to Get More Mileage Out of Your Blog Posts
Saturday, November 19th, 2011So you’ve written a great blog post. It got comments, got shared, and now it’s quietly collecting dust in your archives. How can you revive it and get some more mileage out of that content?
Replay It
Feature it again on your blog. You could…
* Repost it as a new post with an intro that it was previously posted and X has changed since then or X is the same and still of value (this works if your archives go a few years back)
* Highlight it in your sidebar along with some of your other favorite posts in a “Must Read” or “Greatest Hits” style section
* Create a page with all your posts on topic X including it
Reuse It
Have you shared it with your ezine subscribers before? Might make a nice feature for your next issue.
Or, what about offering it as a guest post or article for reprint? If it’s older content then it’s already been noticed by the search engines and it’s safe to share with other sites so long as you’re credited and it’s linked back to you as author.
Recycle It
Run it through the “recycling” plant and turn it into something new and fun like…
* A brand new blog post expanding on your original thoughts (link back to the original)
* A series of articles for a new autoresponder
* A special report you can offer free to subscribers
* Create a YouTube video with the content
* Create a slideshow with the content
* Present a webinar based on the information
* Record an audio version to share as a podcast or audio tip
* Use short tips from it to share on social sites
* Add it to your Facebook fan page
* Design an infographic if it’s numbers related content
There are lots of ways you can get more out of your content so if you’ve got something great, go find a way to get it shared with more people it can help!
Want more blogging advice? Get it at http://www.michelleshaeffer.com
Michelle Shaeffer believes that building your business online shouldn’t mean teetering on the edge of insanity. Drawing from 15+ years of experience in designing hundreds of websites and helping small businesses owners from crafters to coaches to authors market themselves online, she helps frazzled online business owners overcome technical problems by choosing the right solutions to for their websites, blogs and social media to get noticed, inspire fans, thrill clients, and serve their tribes.