Archive for the 'Article Writing Tips' Category

10 Ways to Maximize the Power of Your About Us Page

Thursday, January 12th, 2012

If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page.

Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.

So, take some time, look over your About Us page and see if it utilizes any or all of the ten features listed below.

1. Company History – Give a brief history of your company and how you got started. Explain how long you’ve been in business, the purpose of your business and your experience. This is also a good place to add your mission statement.

2. Focus on Benefits – Be sure to focus on the benefits your company will provide the customer. Your potential customers want to know what you can do for them, not how you do it.

3. Introduce Yourself and Crew – Be sure to give your name and the names of those who work with and/or for you. You would be surprised at how many About Us pages I have read that contain no names whatsoever! Give a very brief background on yourself and your workers so your visitors can get to know them.

4. Special Skills and Accomplishments – Highlighting any special skills you have or accomplishments can help to build your credibility and separate you from your competitors. If your company is a green company be sure to highlight that as well. Let people know what your company stands for and against.

5. Toot Your Horn – Provide testimonials, awards and names of notable clients. Don’t be afraid to let people know exactly how accomplished you and your company are. This will also help build credibility and trust.

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Guest Post – 5 Places To Find Your Writing Inspiration

Thursday, January 5th, 2012

One of my New Year’s goals is to write more. My struggle has been writing for my business and for my personal health blog. Last year, I came up with a strategy of writing at least two articles a day for my client. It worked well, but after I had done my client’s work, I didn’t want to write anymore. It also came to the point of not knowing what I should write without being redundant. I know it sounds silly because there is an abundant of topics to write about.

There are topics everywhere you go whenever you’re out and about. I’m not big on going with the traditional pen and paper route. I tend to edit a lot while I’m writing and I’m sure my notebook would end up being a big scribbled mess. Plus, I can’t write fast enough for my thinking.

I received a wonderful Christmas gift from my husband and my daughter. I know the iPad will help me elevate my goal of writing more this year. I’m excited! I’m also realistic that using an on-screen keyboard will be a challenge, but at least I can jot down ideas and type short paragraphs. I love how I can take the iPad anywhere since I’ve always just owned a desktop computer. Mind you, I’ve often thought of borrowing my daughter’s iPod Touch, but I can’t type with my thumbs!

Whether you have a laptop, iPad, pen and notebook, or a smartphone here are five places where we can go to find our inspiration to write. The last one isn’t a place, but they are everywhere.

1. Home
Your home is one place of many places to find inspiration to write. It may be in front of a fireplace during the winter, in the den on a comfy chair or sitting on a window seat. If you have a home office, you can dedicate some writing space. Spruce up that area with books and things that inspires you.

Many ideas for me come when I’m showering. I haven’t used this, but I just found something called Aqua Notes. It comes with a waterproof notepad and pencil that suctions onto your shower wall. Now, that’s a great idea!

2. Library
Some people can only write when it’s quiet and the library is a great place to write. It’s also a great resource to get ideas and to learn more. Being in a different quiet environment other than your home may be enough inspiration you need to get the writing juices flowing.

3. Outdoors
I’ve always wished I had a laptop so I could it take it outside when it was nice and sunny. Having my desktop by an opened window just doesn’t do justice. It’s not the same thing as being outside. Go the park, wait for your child at the bus stop, sit outside your favourite coffee shop or go to the beach.

4. Shopping Mall
I know some of the shopping malls here have professional offices on the top level and plenty of seating space. Of course, there are also smaller shopping malls that aren’t busy during any given time so those would be good malls to seek out if you like to write in peace.

5. People Watching
This isn’t a place, but they aren’t hard to find and people watching can be interesting as it may elicit laughter, anger, sadness and so forth. Even if you don’t get any article ideas right away, it’ll give you something to think about which means your thoughts will eventually transfer into a writing piece.

I’d love to hear your comments! Where do you go to find your writing inspiration?

Sophia McIntyre is an Internet Marketer, Article Marketer, Ghostwriter and founder of WorkAtHomeSpace.com, providing a free resource on work at home companies and jobs, home businesses, business resources and tools; ghostwriting services and other work at home related topics.

2 Tips for Gaining Customers through Article Marketing

Tuesday, January 3rd, 2012

Gaining customers is the only way to grow your business and reach your goals. While there are several ways to make this happen, one of the best ways is to use article marketing. Articles give your customers or potential customers a chance to see what you can do and you can show them you’re an expert in your field.

There are a number of ways to come up with article ideas that will help you gain customers, but there are two that will make it happen a little easier.

1. Keywords

Search article directories and search engines using keywords that are geared to your target market and look for questions and tips that come in your searches. These things will make for good articles and you’ll find your customers or potential customers will want to read them.

The best way to come up with the keywords is to think about your target market and what they need and want. Put yourself in their shoes and use keyword searches that come to mind based on those thoughts. It’s a good idea to write them down so you can use them again later.

2. Surveys

Articles are supposed to help your customers or potential customers so what better way to do that then to ask them what they’d like to see you write about? When you do this you’ll find they’ll want to read what you write because they’ll know you’re writing to help them with their needs.

To continue reading this article, click here.

Reaching Article Marketing Success with a Ghostwriter

Wednesday, November 2nd, 2011

Article marketing is one of the tasks every business owner needs to do, but at times, it’s just not feasible to make it happen. While article marketing doesn’t directly make you money, it’s something you must do to not only build trust, but also show your market you’re an expert in your field.

If you find it’s just not possible to make article marketing a part of your business, it’s time you consider hiring a ghostwriter. A ghostwriter will be able to help you with not only your article marketing needs, but she’ll be able to help you with blog posts as well.

A ghostwriter will run with your ideas and turn it into a fine article worthy of publication.
If you’ve ever been afraid to hire a ghostwriter, it’s possible the reason is because you don’t know exactly how they work. The first thing you need to know is how a ghostwriter works. Once you have an understanding you’ll see how a ghostwriter can really help you to reach success with your business.

A ghostwriter writes articles on your behalf in exchange for money. Basically you pay her to write for you. Once the article is written and you approve of it, you pay her and you do what you want with the article. You can change a few things and add a couple of sentences and publish the article or you can use it as is and submit it right away.

To continue reading this article, click here.

A Tip to Writing Quickly

Wednesday, October 19th, 2011

Over the years I have learned a lot when it comes to running a business, how to blog, and many other things, but I just love it when I learn something new that will help me. It’s wonderful when what you learn helps you to have more success with your business and your life.

I was on Twitter this morning and ran across a blog post that was intriguing to me. The title was awesome and that’s what caught my eye. When I clicked through the content was just amazing.

I learned the only way to write fast is to have your thoughts organized. Without that your brain won’t work quick enough and you won’t have the free flow of words and thoughts. When you have an idea of what you want to write about and all the research has been done, the words will come to you and before you know it you’ll have an article that’s exactly what you wanted.

Countless times I’ve sat down to write and it’s taken me multiple hours to write one article, but I’ve also sat down and have put an article on paper within 15 or 20 minutes. The reason the second article came out so quickly was because I knew exactly what I was writing about and I knew the content.

So the next time you need to write an article, take the time to decide on what you’re going to write about and do any of the research needed. Once that’s done you’re ready to write. You’ll be amazed at the amount of time it will take to write the article.

 

 

Are you Careful with What You Write

Wednesday, September 7th, 2011

Writing is something we do all the time. You write blog posts, articles, content for your website, and social networking posts. It may be hard to believe social networking posts would be considered writing, but it’s true.

You need to be careful what you write and how you write it. It’s important to take your time when you write and read through it several times before you publish it. If you feel you’re not doing a good job at editing your own writing, have someone else read it for you.

Publishing an article that hasn’t been edited will only cause you heartache in the long run. If someone who edits articles were to read your post they could do mean things or say things to others that could damage your reputation.

When you’re careful about your writings you’ll do better when it comes to the way other people feel about your writings. You’ll also find when people talk about your writings the words they express will be positive and a good way for you to build trust with others.

 

Guest Post – 7 Ways to Leverage Free Reprint Articles to Get More Readers and Subscribers

Friday, August 26th, 2011

Article directories like WAHM-Articles.com are filled with content that we can use to get more readers to our websites and more subscribers for our ezines.

Great content is key to getting traffic from the search engines and getting readers to stick around and browse our websites once they’ve found their way there. We can also use compelling content to encourage our visitors to opt-in to our ezines and lists.

Here are 7 ways you can leverage free reprint articles:

1. Use them as website content. This is the most obvious use for articles. Add them to your website as blog posts or articles. Here are some tips: http://michelleshaeffer.com/speedy-fast-blog-posts/2011/07/12/

2. Use them as content in your ezine. Second most obvious use for articles. Make it easier to get your ezine sent out consistently by using free reprint articles.

3. Create a free ebook for your subscribers. Find a group of 5 or 10 articles on the same topic that go together well and compile them into a free ebook to offer on your website when people opt-in to your ezine or list.

4. Setup a free ecourse. Choose a group of articles that are either on the same topic (all marketing strategies), or go together in a natural progression (how to register a domain, how to setup a website, how to promote a website, etc). Then load them into your auto-responder with one new article going out every 2 or 3 days. That’s it and you’ve got your own free ecourse to offer subscribers.

5. Present a series. You can also used themed articles to present a series on your blog. Set a new article to post each day on the topic and encourage readers to subscribe to your RSS feed to get the next items in the series.

6. Be a curator of good “stuff” on the social networks. Many article directories, including WAHM Articles, have sharing options built right in for visitors. Look at the bottom of the articles for “Share This” or similar links. Share the best articles you find with your Twitter followers, Facebook fans, and other social network connections.

7. Write and submit your own articles. The best way to use free reprint articles to get more readers and subscribers? That’s right — write your own articles!

Tip: Be sure to always check the terms of use at the website you get your articles from to see what you are and are not allowed to do. For example: http://www.wahm-articles.com/terms.php#Publisher

Generally, these are the types of things you should never do with free to reprint articles:
- change them in any way
- create deriviate works (like audio or video)
- claim authorship or ownership
- sell them or include them in a product for sale
- charge access to them
- add them to an area of your site that you charge for access to

If in doubt, contact the author of the article directly and just ask for permission for the use you’d like.

Would you like to learn how to promote your business with article marketing? Grab a copy of “Establish Your Expertise with Articles” for just $7 at http://michelleshaeffer.com/self-study/article-marketing/

Michelle Shaeffer’s Twitter profile describes her as: “Caffeine powered, Libertarian gal enjoying life with my kids and husband. Empowering entrepreneurs.” That sums it up nicely. You can find her at helping to simplify online business at http://MichelleShaeffer.com or serving up ideas for bloggers at http://DailyBloggingIdeas.com.

Guest Post: How to Find Private Writing Clients

Tuesday, August 2nd, 2011

Are you a freelance writer tired of writing for numerous content mills? Content mills don’t often pay enough for freelance writers so it’s understandable to seek private writing clients who do pay what you’re worth. Writing for private clients really means you’re a ghostwriter.

Like many people, you’re probably wondering how do you find private clients, right?

I recommend creating a website. You can do it with several pages. WordPress.org is probably the easiest and best way to go. You should buy a domain name and hosting to promote your writing business. Your website doesn’t have to be fancy. It’s about you, a portfolio with writing samples or links to where your articles have been published; testimonies if you have any and your services and rates.

Once that is done, you have to promote your site. Put it in your signature in emails and on your business card. Always complete your profile on forums and on social media sites.

If you don’t have a site, other places to find private writing clients is signing up at freelance writing sites like oDesk.com or GetaFreelancer.com and bidding for projects. I have to warn you these bidding sites often have low paying jobs, but there’s always a gem in there somewhere. Also, check Craigslist even though there are many scams, there is also legitimate private clients. Be sure you have a resume and have sample writings to show or articles published somewhere online.

Join writing forums because many have a section for clients who are looking for writers. Don’t join to be self-promotional, but take the time to network and build relationships. Of course, write well on your forum posts because you never know who’s reading, who’s judging and who’s hiring.

You can be more self-serving on Twitter, but moderation and balance is everything. Engaging in quality is always important. I found my private client on Twitter. Actually, my client found me so networking and being consistent paves the way.

Lastly, you can do cold emailing. If you specialize in a specific niche, email those webmasters with a proposal. Don’t show them how many articles you have written or what you have achieved, but explain how you can help them with article marketing; how you can drive and increase their traffic and so forth.

Writing for several private clients means steady work and higher pay, but don’t let go of your content sites as it’s better to keep your basket filled. Whenever you need a change of pace cranking out some easy articles on content mills is the way to go and the extra cash is always nice.

Sophia McIntyre is an Internet Marketer, Article Marketer, Ghostwriter and founder of WorkAtHomeSpace.com, a free resource focusing on work at home companies and jobs, home businesses and other work at home related topics.

Tips for using PLR Articles

Sunday, July 31st, 2011

For so many years the only use for PLR (Private Label Rights) articles was for content. Basically what you did with one was to read through it and then rewrite the content so it was different enough for the search engines to know it was yours.

 There is one thing you can do with PLR articles that not a lot of people think about and that has to do with your brain. PLR articles are a great way to educate yourself. You can learn so much from the content you read and PLR articles are a great way to make that happen.

Most PLR article packs are priced at one dollar an article so the amount of money you’ll spend on them will be worth it over time when you can take that knowledge and put it to work in some avenue of your life. No matter if it’s for business or personal use, it will be worth it.
 
So the next time you decide you need to learn something new, consider searching for a PLR article pack from your favorite site. If they don’t offer the content you’re in need of, ask the owner if he/she would consider writing the topic. You just never know what they will say and if it’s a win-win for both they may consider it because someone else may need the same topic as you.
 

Frugal Living Articles Needed

Saturday, April 23rd, 2011

With people looking for ways to save money, they are looking for articles, blog posts, and content on frugal living. We offer a category on the WAHM-Articles directory that’s perfect for articles regarding frugal living.

Frugal living has to do with grocery shopping and many other things that give you the ability to save money. These might include vehicle maintenance, saving on gasoline, and saving money on gas.

If your business deals with frugal living or you blog about frugal living, you need to consider writing articles on this topic and submitting them to our directory. Work at Home Moms are always looking for ways to save money and your articles may be just what they’re looking for. Submit your articles today!

Click here to start submitting your articles today.