10 Ways to Use Customer Testimonials
Wednesday, March 28th, 2012Using customer testimonials in your marketing efforts can be very effective. They help to build your reputation, credibility and sales. Don’t be afraid to ask your satisfied customers to give you a testimonial. Most will be happy to offer their opinions. Be sure to ask their permission to use the testimonials in your marketing campaign. You must also comply with the FTC when using customer testimonials. Visit ftc.gov to find out the guidelines.
One new rule of the FTC Guidelines basically says that if the customer was compensated in any way for his testimonial, it must be disclosed. But be sure to read the complete guidelines.
Be sure to use the more detailed testimonials. Generic lines such as “Your product is great” are not as effective as one such as:
“I’ve only been using your product for one week and already I have more energy than ever before!”
You want the testimonial to highlight the benefits of your products or services – the more detail the better!
You can also use small snippets from a long testimonial when appropriate. For example: When advertising a diet supplement, you could use a snippet such as “I lost over 50 pounds!”
Below are ten easy and effective ways to use your testimonials:
1. Use small snippets on your business cards. This is a great way to draw more attention to your card.
2. Use portions of the testimonials in your email signature. Everyone you send an email to will see these testimonials.
3. If you write and submit articles, use snippets in your resource box. This can increase the amount of clicks you get from your resource box.
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