Is Winter Back?
Boy I’ll tell you what, the weather is playing games with us here in Wyoming. This is typical spring weather for us though. We had 60 degree weather over the weekend and yesterday the snow started to fly again and we have upwards of 6+ inches of snow. The wind is blowing and it’s cold outside. Yuck!
The way the weather changes in the spring reminds me of my business. The change in the weather is the same as the change in the marketing plans I need to have for my business. If you continue to do the same thing over and over you’re not going to reach out to new people and that’s not what you want.
Man people say you need to continue to do the same marketing strategies over and over so you may sure you hit the rule that says you need to place your business in front of your market five to seven times in order for them to trust you enough to see what you have to offer. While this is true, the down side is you may have to put your business in the same place hundreds if not thousands of times in order reach that one person five to seven times.
With that said, you need to find new places to place your business and you need to find new ways to market to these people. When you change things up you’ll find those people will come to you. The reason is because most people don’t only go to one place and that’s it. This is why you must change things and look for new places to market your business.
Marketing your business is important and when you think of your business like the changing of the seasons and like the changes in the weather when spring comes to town, you’ll see the importance of finding new ways and places to market your business.
