Guest Post – Ask More Questions During Sales Presentation to Keep Audience Attention
Sales presentations can be daunting, and nothing is worse than an audience who is completely losing interest. If you can’t keep your audience motivated during your presentation you lose your chance to deliver a great impression about your company and what you do. In order to keep your audience on their toes, you have to make sure they remain involved in the presentation throughout, and the best way to do this is to ask them questions along the way.
Successful direct sales strategies every time- ask questions, don’t invite them
Many people have offered sales presentations in the past and tried the classic approach to audience interaction- asking members of the audience if they have any questions themselves. However, this type of approach too often results in awkward dead air and takes the confidence out of even the most expertly prepared messages. Turn the tables and ask the audience questions you’ve prepared instead, and you will be surprised to find audience participation and attention increase simply because you are asking for their input.
Direct Sales strategies that work- make your audience feel important
When you offer a sales presentation, your audience wants to know that they hold value in your eyes. After all, they are the ones taking time out of their day to listen to your ‘pitch’, so you need to make sure you prepare questions ahead of time that will require thought on their part for excellent (and useful) feedback. What you’re doing when you ask pertinent questions of your audience is passing on the message that you need their input and value their participation. When people feel needed and important, they are more likely to listen to your presentation eagerly and value what you represent more as well.
Your audience is a very valuable key to your success with a sales presentation. It doesn’t matter how expertly designed your sales presentation is, how detailed and to the point you are, if your audience can’t be bothered by what you are putting in front of them. You have to give your audience reason to pay attention, and asking them questions is a fabulous way to keep them perked up to your message the entire time you present. Not only will you get invaluable feedback your company can benefit from, but you will gain the respect of the people you present to by asking for their input all along.
Your presentation is your best direct sales and marketing strategy so make sure that it is the best it can be and you will surely reach your goals.
Deb Bixler provides direct sales training for consultants on how to increase cash flow at home by putting systems into place that create a consistent cash flow.
