Guest Post – 3 Good Tips On How To Approach People About your Business Offline
If you work at home on your own Internet business, then you already know that offline marketing is just as important to your company’s success as online advertising. When you can get people talking about your company offline, then that will help to increase your online traffic.
The successful business owners know that they are always marketing. But it is not always easy to approach people about your business. Here are three good tips that will help you be more successful at talking to people offline about your work at home business.
Script Your Elevator Speech
When it comes to face-to-face marketing, there is no more powerful tool than the elevator speech. Experienced marketing experts are very familiar with the concept, but it is an art that is sometimes lost on the Internet generation.
An elevator speech is a two-sentence description of your company that you offer to people who you meet for the first time and know nothing about your company. The term comes from the notion that you need to come up with a way of describing your company in the time it takes an elevator to go from one floor to the next. If you have a strong elevator speech, then you have a great way of introducing your company to someone new.
Market Parties In Casual Conversation
The people who are exceptionally talented at promoting their company are the ones who can fit a discussion of their company into casual conversation. For example, if someone asks you what you did over the weekend, you can tell them about the highlights of your most recent sales adventure. Since they asked the question, then they cannot be disappointed with the answer. If you structure your answers properly, you can use it as an opportunity to try and add that person to your customer base or recruit her as a part-time sales associate.
Marketing By Sending A Message
If you walked around your town and tried to find someone who may be interested in talking about your home-based business, then you may wind up being pretty disappointed. But if you walked around your town wearing a t-shirt that said “Go Ahead and Ask Me How I Can Save You Money,” then you may find that people are pretty receptive to that idea.
One of the most common misconceptions small business owners have is that no one is interested in talking to them about their business. The truth is that people do not like to be approached with a sales pitch. But if you give them an invitation to talk to you about your business, then you would be surprised at how many people take you up on it.
Your online business needs offline marketing to survive. There are a lot of ways to get offline exposure for your company, but most of them cost money. If you want an inexpensive way to gain exposure for your organization, then you need to develop effective methods for talking to people about your business offline.
Deb Bixler is the host of the popular direct sales training radio show, CashFlowShow – Direct Sales Radio.
