Tell Me Thursday – January 10, 2013
The Wordless Wednesday post I shared yesterday was for Google Adwords. This is a tool you can use to grow your business through advertising. If you missed the image, click here to view it.
Advertising your business is one of the best ways you can grow your business. Yes, it is possible to use word of mouth and grow, but it’s much more difficult. With the internet and Google, advertising your business is much easier and it’s not as expensive as you may think.
If you’ve ever used Google to do an internet search, you’ve seen the paid ads other businesses place. These are the ads at the top of your screen when the search results come up. They’re gray in color and are usually the first three options that come up. These ads will always appear at the top and while they will change based on the businesses that use these keywords, the ads themselves may be different each time.
You’ll need a Google account to set up the Adwords and you pay a certain amount of money for each click. The amount you pay is based on the popularity of the keyword. For example, the keyword phrase Work at Home Mom is going to be more expensive than the keyphrase Work at Home Parents. The only way to find out what the cost per click will be is to set up an account and start putting the words in. The good thing about it is you have control over the daily, weekly, and monthly amounts you spend, so you won’t go over your spending limit.
Google is one of the top search engines and it’s the best place to advertise your business. When you use Google Adwords for your business, you’ll have the ability to easily put your business in front of your market when they need you the most. If you’re ready to start your New Year off with an increase in your business, Google Adwords is an option to consider.
