Guest Post – Differentiate Your Business from Your Competition
Entrepreneurship isn’t easy for anyone. With so many people involved in similar services or products, differentiating your business from your competition is key to great sales.
Learn some great tips to find out how you can differentiate your business from everyone else’s so you can really stand out from the crowd and boost your sales.
How is your product/service unique in your direct sales business?
This is the first question you should ask yourself, and the best way to find out how your approach stands out among your competition is to visit the competition yourself. You’ll never know how you differ from other businesses that follow your niche unless you check them out. Visit websites, gather business cards, and visit meetings your competitors have and compare their strategy to yours. You may find yourself wanting to start a website, blog, or vamp up your sales pitch so you can beat out the other businesses that are directly competitive with yours.
Is your direct sales business really unique?
It’s all about personality to make your business stand out. If you rely solely on uplines and booklets provided to you to help boost your sales, you are doing your direct sales business a great disservice. Throw your bubbly go-getter personality into the mix to really make your customer service appeal stand out. It doesn’t matter how stand-alone your product is, if you can’t back up your business with stellar customer service, you may find your sales falling flat. Put yourself out there with personal phone call follow-ups, emails, and even personally written letters to make your customers know how much you appreciate them.
Presentation really is everything
Imagine your products all lined up next to a competitor who has the same or similar products as you do.
How can you differentiate your display from theirs? Color schemes, advertising, and even basic placement can make a huge wow factor for you even if you have the same business as someone else. Try visiting a craft or vendor fair and see how similar vendors strive to make their service or product unique, and follow suit.
You want your business to stand out, and the best way to do that is to know what your competition is doing, throw your personality into the mix, and not rely upon the sales tools you already have to create profit.
Even small change makes a huge difference in the world of direct sales. Take advantage of direct sales training to fine tune your business style and presentation to set yourself apart.
Deb Bixler provides direct sales training for consultants on how to increase cash flow at home by putting systems into place that create a consistent cash flow.
