Bright Ideas to Keep Your Newsletter Interesting
If you struggle to come up with ideas for your newsletter articles, you aren’t alone! Many small business owners aren’t sure what to write about. You want topics that will be interesting to your readers and help them get to “know” you so they learn that you can be a trusted source of the information or products they want.
Let me share some creative ideas with you to help you jumpstart your brainstorming.
Note: If one of your challenges is that you’re concerned about online privacy, you can still use these ideas. Just keep things general and not too personal or specific. You never have to include photos or names/ages of your children if you aren’t comfortable with it. Keep things from more of a business point of view and you can still build a professional relationship with your subscribers.
Photographs
Of course you’ll include photographs of your products or virtual images of your products, but how about some photos of your hometown, the wildlife or scenery near you, or your sewing studio or workspace?
Product Reviews
Have you received a positive review from a credible website or publication? Share it in your newsletter along with comments of your own about which of your products or services they reviewed and add what you feel the strong points of that product or service are.
Be Interviewed
Find a mentor, friend, or fellow small business owner and invite them to interview you via email. They write up and send questions, then you answer them and include the Q & A in your next newsletter. You can return the favor by interviewing them.
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