5 Tips For Year-round Direct Sales Business
There is no doubt about it – we are living through a recession. Unemployment is high and the economy continues to sputter along. Though home party sales remain strong, the industry is not immune to the effects of the recession. However, there are some essential tips for sales consultants who want to stay one step ahead of the struggling economy and keep their home party plan business going strong throughout the year.
The Top Five Strategies for Maintaining a Year Round Business
1. Marketing. Yes, you have to market. You have to market throughout the year. Marketing is the cornerstone of any business, and it is especially vital in the home party business. You are often referred to as a sales consultant or a direct seller – you must sell to stay in business. Sell yourself, your products, and your business. Use the telephone, attend trade fairs, have hostess training meetings, sell bookings at your parties, and make use of networking and referrals. Keep your marketing simple, fresh, unique, and interesting. Once you stop selling, your business will stop making money.
2. Determine Quantitatively What Type of Marketing Works Best. You need to keep records of what type of sales approach was the most effective. Your marketing plan should always be evolving and adapting to a changing environment. If you find something that works, stick with it, but continue to explore other avenues. If you attempt a marketing strategy that falls flat, dispense with it and move on to something new. To determine what works and what doesn’t, you will need numbers. Having a reliable and efficient record keeping system is essential to the financial health of your business.
To continue reading this article, click here.
