10 Keyword Blunders That Could Be Costing You Money
Keywords are a crucial part of your website’s SEO. Keywords are what people use to search for sites and if you are not using them properly, your site will not get found. Thus, you will lose sales and money.
If keywords are done correctly it could mean substantial traffic and sales for your online business. However, the process of finding and using keywords is much more involved than you might think. Read the following to see if you are making any of these mistakes with your keyword research and usage.
1. Not Researching Your Keywords – To find the most successful and relevant keywords for your site, you must do some research. Find out what keywords are used the most and for what people are searching. Do not only take search numbers into consideration. Use the most relevant keywords for your site. You can find lots of free keyword research tools online.
2. High Keyword Density – The general rule for effective keyword density is no higher than 5%. This means that of your total content the keyword should not be more than 5% of the total amount of words. So, if your website page has 100 words, your keyword should only be mentioned no more than five times. More than this could be considered spamming and could lower your rankings.
3. Not Placing Properly – Keywords need to be placed in certain areas for maximum effectiveness. This includes your page title, headings and subheadings, and first and last paragraphs. And you want to gently and naturally use your keywords throughout the content.
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