Three Mistakes That Can Get Your Newsletter Trashed or Trash Your Responses
Don’t let your email newsletter get tossed into the virtual trash can before it’s opened, or lead your customers to the wrong place when they’re ready to purchase. Be sure you aren’t making these three common mistakes.
1) A non-descriptive or vague “From” line
Don’t put “newsletter” in the “from” line. No one will know which newsletter it is! How likely are you to open a newsletter if you don’t know who it’s from?
Instead, use the title of your newsletter or your business name so people know right away who the newsletter is from.
2) A generic subject line
“May Newsletter” isn’t a very interesting subject line. Make sure your subject line grabs attention and provides a glimpse of what’s inside so readers will open it to read more. Try using the title of an article in the newsletter, a tip from the article, or an intriguing question. Watch your open rates as you experiment with different subject lines to see what your readers are most interested in.
3) Bad links
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