Work at Home Moms Articles – WAHM Articles

Well, summer is over because the kids are back to school and that means if your business was dormant in the last month or so it’s time to kick start it back into high gear with these four marketing strategies.

If summer was slow for you and your business, I hope you did many fun and memorable things with your family. I also hope you took the opportunity to reorganize and refocus on your marketing strategies because you’ll need it to make up for any lost income.

This year has just flown by and we’re in the last quarter of the year. It’s almost the best time because you can base your marketing strategies on the upcoming holidays. You can create themes around it. If you have a candle business, highlight your products around Halloween with fall scents or colours. If you have a writing business, try using play on words. Let’s stick to the Halloween theme. If you’re looking to add one or two private writing clients, get creative and write an ad around your “ghost” writing services. See how that can work?

Another way to boost your business is to find product reviewers. There are serious bloggers who would gladly do this for you. It will come with a cost (sending a full size product), but if you want a lot of exposure, it’ll be worth it. When you work with product reviewers and build a good relationship, the result is sure to be a positive one.

Another effective marketing strategy is talking about your business in a casual, non intrusive way. Word-of-mouth is a traditional way to let others know about your business. You can do this anywhere.

You have a slight advantage if you have kids because you’ll have easier contact with parents, teachers, coaches, and other school staff members. If your business is web design, you can volunteer your service to redesign or update the school’s website or you can offer your VA services for creating a weekly newsletter. Use it to your advantage to help with the school’s fundraising programs by donating a product or service.

Whenever you’re out and about, with or without your kids, there are plenty of opportunities to talk about your business. Just be sure you have business cards to give.

If you’re looking to test out some paid advertising space and you don’t have a big budget, look for advertising sales. Check out Twitter and Facebook for announcements, look in your subscribed newsletters and see what discounts are offered.

These four marketing strategies are simple and it’s a starting point to give your business the boost it needs from the slow summer months.

I have advertising space on sale right through to September 31, 2012. You can save 25% off on all Single Advertising Options.

Sophia McIntyre is an Internet Marketer, Article Marketer, Ghostwriter, and founder of WorkAtHomeSpace.com, a free resource focusing on work at home companies and jobs, home businesses and other work at home related topics.

This entry was posted on Wednesday, September 5th, 2012 at 8:30 am and is filed under Advertising, Business, Sophia McIntyre. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.