Steps to a Writing Effective Press Releases
Want to get the most media attention and spotlight for your business? Then the first place to start is with a great press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait. I’m going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let’s go.
We’ll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar three-second glance says a lot for you and your business and if you’ve done your research enough to warrant that release to be placed in their newspaper or magazine or even on their website.
Here are your essentials:
“FOR IMMEDIATE RELEASE” on the top left of the page.
Your contact name, phone number, e-mail address, and website follows. Double check this. No, triple check this. You don’t want to waste a good release because they can’t get ahold of you.
The headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. It’s that important. Make sure to get those valuable keywords in there and hopefully in the first few words.
The press release body starts with the location of the release and the date (Margate, Florida, January, 200X.)
Most press releases are between 400-500 words, and no more than a page. The first paragraph has the most important information. Don’t save the best for last, it won’t get read. Make sure that you explain the title of the release in this first paragraph.
It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it won’t work.
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