Two Tips to Help You Build Trust
Article marketing is important for all business owners to use on a regular basis. Articles are the best way to build trust with your readers and it’s a good way to show them you’re an expert in your field. Here are two tips to make your articles the best they can be.
- PEN Names
A PEN name is a name associated with your articles. It may be your real name or it may be a name you’ve made up, but most of the time this is your real name. Book authors are generally the ones that change their names to be safe, but there are others and there is nothing wrong with them. The best thing you can do is make sure you stick to the same name every time you write an article.
- Bio
Your bio is the area where you can advertise your business and to show people why you care about them and how your business can help them. Your website link is a must in your bio as it’s the only way people will know how to find you. It’s also a must to include your name. This is another way to build trust with your readers.
These two tips will help you to make your articles work for you when it comes to the trust factor. They will show your readers who you are and that you’re the one to trust and to use whenever they need what you offer.
