Let Your Business Grow With Target Marketing
The common belief of many small businesses is that if they market to everyone, they get greater chance of acquiring more sales. Serving to giant chunks of the market translates to unlimited market.
However, the truth is just the opposite. When you market to everyone, the only unlimited thing you will get is the number of competitors vying for the attention of your target customers. Now, succeeding in such ordeal would be extremely difficult with every other business claiming to be better than you are.
The best way to tap into your target customers is to narrow down your focus to one market niche. Consider this scenario: when you go to a car parts store, you actually go there to buy a specific car item. You may browse for a while, but will not actually buy anything you have no immediate need for. Now let us say there is a pet store next to the car parts store. Although you might sneak a peek at the store, you will probably not buy anything. The same thing would happen if you need to buy a new lovebird. You might browse through the car parts store, but won’t actually buy anything
The scenario tells us that there are two different customers shopping in each store: one that has an immediate car need, and one that needs a new pet. Each customer is different, so if you keep marketing to both customers, you are only going to exhaust yourself and your budget.
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January 29th, 2011 at 8:45 pm
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