Work at Home Moms Articles – WAHM Articles

~This blog post is dedicated to Denise Willms. She was a wonderful author and an awesome business owner. Denise you’re missed by all. Thank You for this wonderful article. ~

The number of Internet articles about how to use press releases to win more clients and get free publicity grows daily. At the same time, the number of articles and blog posts explaining why press releases don’t work – or worse, why they are a waste of time – is growing too.

What is a home business owner to think?

Press releases can be useful marketing tools so long as they’re accompanied by realistic expectations. A press release is NOT a magic wand. True, some small businesses and entrepreneurs have received exceptional exposure and media attention from their press releases. But even if yours is picked up by the media, chances are that it will not suddenly bring you truckloads of clients or make you instantly famous.

However, if you arm yourself with realistic expectations and a bit of expert knowledge, you can achieve impressive results with your press release. Here are five steps that you can take be to sure you benefit from yours as much as possible:

1. Ensure it’s a well-crafted press release.
If you’re new to writing press releases, it’s a good idea to hire a professional writer. Besides conforming to a particular structure, a press release needs to grab the attention of its audience, present a newsworthy story in an engaging manner, and have perfect grammar and structure. If you’re not sure you can meet those requirements yourself, have an experienced writer write one for you or edit the draft you’ve already written.

2. It must be newsworthy… or not.
A good writer can spin almost any event into an interesting press release, but if it’s not news – real, honest, sink-your-teeth-into-it news – it probably won’t be picked up by the media outlets. Editors see right through veiled attempts at self-promotion, and won’t give them a second glance. Rather than trying to invent news, wait until you have something with enough substance to issue a release.

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This entry was posted on Sunday, November 7th, 2010 at 8:30 am and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.