How to Know If You’re the Expert
When you’re work-at-home-mom juggling naptimes and soccer schedules with running a business, it’s sometimes hard to think of yourself as the “expert” in any field. Most days, you’re just glad to get through without the house falling apart and making a sale or two.
In speaking with women who work from home, I’ve discovered that many of them don’t feel qualified to write articles to promote their businesses. They’ve been told that they need to present themselves as “the expert” in their articles… but they just don’t see themselves that way. So they give up on article marketing before they even really start.
I have a few ideas of why some women have problems identifying themselves as experts… Sometimes it’s because they know that, however much they know about their chosen field, there’s always someone who knows more. Sometimes it’s because they’ve gotten the idea that “nice girls” don’t brag about their accomplishments.
As for the information these women do know, they often wonder if anyone would care. Do any of those descriptions sound like you?
Here is my response to all those objections, and any others you might have…
Whatever it is you know about your chosen field, it can help someone else. And if it can help someone else, I believe it is your responsibility to share that information with people who need to hear it.
Writing articles and submitting them is one of the easiest ways I can think of to share what you know with others.
Maybe it would help if we used a word other than “expert”… or at least re-examined what an expert really is.
In the 4-Hour Workweek, author Tim Ferris describes being an expert as knowing a little more about your topic that the audience you’re trying to reach. You don’t have to know everything about your topic, just more than the person you’re explaining it to.
In the WAHM-Articles Forum, some of our members prefer to think of themselves as simply sharing information that can help someone else. I like that approach too.
You don’t need to be a guru in your chosen field. Whatever it is you know, that’s what you should write. You’ll be surprised to discover how much you have to offer.
April 22nd, 2009 at 4:44 am
I love this perspective, Denise! The secret to finding your confident voice in writing articles is to just focus on sharing what you know and what you’ve learned to help others.
July 30th, 2015 at 4:14 am
good read