Does Article Marketing Really Work? You Bet!

Every once in a while, someone asks me if article marketing still works. If you’ve been wondering that yourself, I have some great news for you today. You bet it does!

A few months ago, I interviewed one of the WAHM Articles authors, Michelle Shaeffer of http://www.thesmallbusinessmuse.com

She had started an article marketing experiment

Recently, I followed up with Michelle to find out how her experiment had gone, and what she had learned about article marketing. This is what she told me:

After a few months of comparing traffic and subscription rates I found that the traffic I received from my articles came with more average page views per visit and a higher subscription rate to my newsletter.  In fact, the subscription rate for visitors from articles was double that of the general traffic to my site!  About 40% of visitors who read one of my articles first and clicked through to my website signed up for my newsletter.

Two things I found helped boost that rate (in addition to writing and submitting the articles to directories, of course!) were:

1) Write articles that are closely tied to the free ecourse I offer as a gift to subscribers and the topics I focus on in my newsletter.  During a month I submitted articles on a slightly different topic subscription rates were lower.

2) I’ve added my subscribe box to every page with an image of the free ecourse, and in a pop over with a testimonial about the newsletter from a subscriber.

Thanks for providing a quality article directory for us to share our articles through at WAHMArticles.com!

Michelle
http://www.thesmallbusinessmuse

Want to do an experiment of your own? Request a free author’s at account at WAHM Articles, and submit your best WAHM Articles. I’d love to hear about your results.

Leave a Reply

CommentLuv Enabled