Mentoring Monday: Write Articles That Promote Your Products
One question I’m often asked about article marketing is this: How can I write articles that promote my product?
It’s usually asked by people who make jewellery, crafts, or the like. While it may not be immediately obvious, there are several ways you can write articles about your product in a way that your readers will be interested on buying from you when they click on your link.
Use your articles to presell your product. Establish yourself as an expert about your product and make your readers like and trust you. Give them information that will help them make good decisions about purchasing a product like the one you create.
For example, let’s say I have a craft business and make blue widgets.
Here are some examples of articles I could write to market my product:
1. The history of blue widgets
2. How to make a blue widgets
3. How to care for a handmade blue widgets
4. Things to consider when buying a blue widget
5. How to choose the right blue widget for a gift
6. How to accessorize with a blue widget
7. How to spot a quality blue widget
In your resource box, tell the reader that you create blue widgets, and invite her to your website to learn more about them or to find the right one for her needs.
If you have given her useful information in the article, there is a better chance she will click through your link and visit your website.
Visit WAHM-Articles.com to find reprint articles you can use for free, or to submit your own WAHM articles.
