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Alicia Forest's Articles in Business Sense

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7 Easy Ways to Ease Ezine Writer's Block? If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going. Turn Your Competitors into Collaborators Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. Guarantees: Why You Should Offer Them There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all. Asking: A Key to Your Business Success Many small business owners have a difficult time asking for business. It's not that they don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it? Create a Powerful Vision In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. Leverage Your Time & Talent to Help More People & Make More Money When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Measure Your Results for Faster, Easier and More Success When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so. Who Are Your People (aka Your Niche)? Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue. 5 Easy Ways to Always Give Your Niche Something New "Do I always have to come up with something new?" This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Besides boring your target market after awhile, you'd get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market. What's Your CFO (Compelling Free Offer)? One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO - Compelling F.r.e.e. Offer. The problem is that very few solo-preneurs actually utilize this simple method of attracting all the clients they want. How to Increase Your Sales BEFORE You Launch Your Product or Service If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there. To Niche or Not to Niche Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Build Your List Fast via Interviews Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market? Why You Should Consider Pay-Per-Click Advertising for Your Business Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines. Simple Product Creation Once you've figured out your niche (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy! How to Tame the Niffler in You If you've read Happy Potter and the Goblet of Fire, you might remember that a Niffler is a critter that hunts treasure. Once it finds one treasure, it moves on quickly in search of the next prize. 10 Ways Showing Gratitude Now Can Increase Your Future Income As busy businessowners, sometimes we forget to show our appreciation for our clients and customers. There are some simple ways to do this that will increase their loyalty and add to your bottom line at the same time. Lessons from Scarlett: The Original Female Entrepreneur I think if you've been a survivor of any sort, you can relate to Scarlett O'Hara from Gone with the Wind. Sure, she used her womanly wiles to get what she wanted, but hey... who hasn't? 5 Ways to Turn a Holiday Lull to Your Advantage You may be too busy during the holiday season to notice if your business is slowing down a bit, but in case you're not, there are several things you can do to use this time to your advantage as you head into the new year. 4 Ways to Gracefully Set Boundaries In Your Business One of the many things I discovered when on my recent private retreat with my mentor coach Kendall Summerhawk was that I sometimes still have a tendency to bend in situations where I shouldn’t. Not actually bend-over backwards, but enough that I end up not feeling good about the situation. I’ve actually strengthened this boundary quite a bit in recent years, but as always, I’ve been tested on that a few times lately, so I wanted to share some of the ways I’ve strengthened this boundary within the way I run my business so you can do the same. 3 Ways to Increase Your List Numbers from In-Person Events Do you often attend in-person events, such as workshops, networking breakfasts, and seminars where you network and collect a bunch of business cards from the other attendees, but then you don't know what to do with them? Read this issue's article for 3 quick tips on how to make all your in-person networking much more effective... 3 Tips for Making Space and Opening the Flow for 2010 As 2010 looms just around the corner, I've been making space to open the flow for what's going to be my biggest year yet. Read Part 1 of this issue's article for ways you can do the same. Making Space and Opening the Flow for 2010 - Part 2 As 2010 looms just around the corner, I've been making space to open the flow for what's going to be my biggest year yet. Read this article for ways you can do the same. The Simple Way to Practice What You Preach I've been so wrapped up in helping my Private Platinum clients plan their own amazing years that my own map has taken a bit of a backseat. This article will give you a simple way to make sure you're focusing on your own growth as well as that of your clients. Excuses or Results? I love this question - and it's a critical one to answer honestly if you want to create real and lasting results in your business. Read more in this brand-new article.

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