Online marketing, also called internet marketing is forever evolving and if you own an online business you need to keep abreast of all the options available to you and your business. Building a business is a learning process and we all will make mistakes. The main thing is to learn from our mistakes so as not to make them again. In my years of online marketing I have learned a lot and want to share with you, what I think, are 10 of the major online marketing mistakes.

1. Not Collecting Email Addresses – Have you ever heard the statement, the money is in the list? Your list can be your goldmine. If you are not collecting email addresses, you need to start now. Put a sign-up form on your site so people can sign up to your mailing list, newsletter, RSS, articles, etc. Offer them a free bonus for signing up. You will be able to collect a list of names with which to send your special offers, sales, etc. and greatly increase your income potential. Be sure to include an opt-out in all mailings. This will give your subscribers the chance to remove themselves from your mailing list if they so choose. Also, never add a person’s email address to your list without their permission.

2. Not Being Social – Social networking has exploded on the internet. Millions of people use Facebook, Twitter, LinkedIn and many other popular sites. If you are not using these sites for your business, you are making a grave error. People will be finding other businesses and not even know you or your business exist.

If you are not yet social, start now by opening an account on the top three:

Facebook
Twitter
LinkedIn

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I have no website traffic secrets. Now, where have I heard that before in my work at home travels? Ahh yes, I remember it well. A dear friend of mine told me this when I had asked her what website traffic secrets she harbored. While I knew she would never lie to me, still I wondered exactly what she meant, and felt the need to discuss this more. There was much more to her answer to me than, “I have no website traffic secrets.”

After a brief explanation, it was simple, however, the work is certainly not; consistent hard work while adding content to your site tailored to your audience on a daily basis. This is what it takes to yield repetitive traffic and true work at home success.

What I’m referring to is “content.” And lots of it! If you’ve competed in the marketing industry for any length of time and you own a website, then you are well aware of what I’m talking about. You’ve heard the phrase “content is king?” Well it truly is when it comes to website traffic. The more content you add, the higher your site will rank with search engines. Keep reading for more details below.

Newbie Marketer – Newbie Website

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Boy I’ll tell you what, the weather is playing games with us here in Wyoming. This is typical spring weather for us though. We had 60 degree weather over the weekend and yesterday the snow started to fly again and we have upwards of 6+ inches of snow. The wind is blowing and it’s cold outside. Yuck!

The way the weather changes in the spring reminds me of my business. The change in the weather is the same as the change in the marketing plans I need to have for my business. If you continue to do the same thing over and over you’re not going to reach out to new people and that’s not what you want.

Man people say you need to continue to do the same marketing strategies over and over so you may sure you hit the rule that says you need to place your business in front of your market five to seven times in order for them to trust you enough to see what you have to offer. While this is true, the down side is you may have to put your business in the same place hundreds if not thousands of times in order reach that one person five to seven times.

With that said, you need to find new places to place your business and you need to find new ways to market to these people. When you change things up you’ll find those people will come to you. The reason is because most people don’t only go to one place and that’s it. This is why you must change things and look for new places to market your business.

Marketing your business is important and when you think of your business like the changing of the seasons and like the changes in the weather when spring comes to town, you’ll see the importance of finding new ways and places to market your business.

Like this infographic? Visit MichelleShaeffer.com to learn
how to build visibility, voice, and community online.

If getting your own website built and online for your work at home business was one of your goals this year, there’s still time! You can get your website online in an afternoon with these five easy steps:

1. Choose and register your domain name.

The first step is that you’ll need to decide what domain name you’d like to use. It might be www.yourname.com or www.yourbusiness.com.

2. Create your website hosting account.

You can take care of this at the same time as step 1. Companies like BlueHost and HostGator will handle both your domain registration and your website hosting account for you. It’s usually okay to go with their smallest package option. You can always upgrade later if you need to.

3. Install WordPress using Fantastico.

Once you’ve registered your domain and setup your hosting account, watch for an email from your website host letting you know that you’re ready to go. It will include a username and password for your hosting account’s cPanel where you can login and install WordPress.

4. Choose and install a theme.

WordPress makes it easy to get a professional website up and running quickly because there are thousands of free themes for you to choose from. You can browse themes at http://wordpress.org/extend/themes/ to see what’s available free.

You might also look at the premium themes from StudioPress and WooThemes.

Don’t let yourself get too stuck on choosing a theme. You’ll be able to change it later with a few clicks.

5. Create your pages and add content.

After you’ve chosen a theme, the next step is to add your content. You can do that under “Pages” -> “Add New” in your WordPress admin area.

Remember, your website will always be a work in progress and that’s okay! The sooner you get started, the sooner you’ll be online and managing your very own website.

Want more help getting your website online? Grab your spot in Michelle’s online video course and learn how to build your own websites with WordPress at michelleshaeffer.com/wordpress You’ll get checklists, resources and more to guide you through each step in the process.

Michelle Shaeffer’s Twitter profile describes her as: “Caffeine powered, Libertarian gal enjoying life with my kids and husband. Empowering entrepreneurs.” That sums it up nicely. You can find her at helping to simplify online business at MichelleShaeffer.com or serving up ideas for bloggers at DailyBloggingIdeas.com.

The common belief of many small businesses is that if they market to everyone, they get greater chance of acquiring more sales. Serving to giant chunks of the market translates to unlimited market.

However, the truth is just the opposite. When you market to everyone, the only unlimited thing you will get is the number of competitors vying for the attention of your target customers. Now, succeeding in such ordeal would be extremely difficult with every other business claiming to be better than you are.

The best way to tap into your target customers is to narrow down your focus to one market niche. Consider this scenario: when you go to a car parts store, you actually go there to buy a specific car item. You may browse for a while, but will not actually buy anything you have no immediate need for. Now let us say there is a pet store next to the car parts store. Although you might sneak a peek at the store, you will probably not buy anything. The same thing would happen if you need to buy a new lovebird. You might browse through the car parts store, but won’t actually buy anything

The scenario tells us that there are two different customers shopping in each store: one that has an immediate car need, and one that needs a new pet. Each customer is different, so if you keep marketing to both customers, you are only going to exhaust yourself and your budget.

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Getting your new product out to your target market is essentially the main goal of your marketing campaign. As a business owner, having to introduce your product to your clients via your marketing campaign such as your brochure printing, is one of the priorities of having a business. Despite the problems and troubles associated with marketing, business owners still have to promote new stuff in order to maintain the interest of their target market.

Often, marketing efforts are justified and successful. Leads are generated and buyers are produced that makes one’s business achieve its goals. On the other hand, when goals are not achieved through brochure printing or any other marketing campaign, most products are often ignored. This is when business owners and marketers should double their efforts when coming out with the best marketing campaign such as printing brochures for their products and services.

Most mistakes are committed from the marketing collateral itself especially when printing brochures for example. Even with the best brochure printing company and graphic artist, you as a business owner understand that not all marketing campaigns get to achieve what they have set out to do. And most errors are made during the testing of the product itself.

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eBooks are one of the most popular forms of content on the Internet today. They’re easy to publish, eco-friendly, and virtually free to distribute.

Done-for-you private label rights (PLR) packages like Mom PLR eBooks make publishing and marketing them easier than ever. No wonder, many Internet marketers are making fortunes from selling eBooks.

But did you know that an eBook can boost your business in so many ways, other than by selling it as an eBook?

Here are 26 ways one eBook can boost your business:

1. Break up the eBook into blog posts or articles for your site. Publishing fresh content frequently is a good way to build up traffic.

2. Use content from the eBook to respond to questions in Yahoo! Answers and discussion forums in your market. Of course, add a link to your site.

3. Turn the eBook into a training tool for your affiliates. Good affiliates are essential to your business.

4. Pull out content from the eBook to create a Squidoo lens, Hub Page and Google Knol. These Web 2.0 platforms are excellent sources of back links to your site.

5. Rewrite parts of the eBook into unique articles and submit to Ezine Articles, Lady Pens, Associated Content, Go Articles, and other article directories. More quality back links for your money pages.

6. Break up the eBook into an e-course. You can either sell or give away the e-course.

7. Take parts of the eBook and use them in your email newsletter or Ezine.

8. Give away the eBook to build up a mailing list. Readers will gladly give their email addresses for an eBook that addresses their problems.

9. Offer the eBook as a bonus for a paid product. Increase the value of your product.

10. Give the eBook away as an unannounced bonus to your customers. They’ll love you for it and will be happy to buy from you again.

11. Take the most actionable parts of the eBook and create a printed promotional postcard, flyer or newsletter.

12. Rewrite the eBook for a more specific niche, such as “stay at home Moms,” “Moms of multiples,” “Moms of teens,” “homeschooling Moms,” etc. Create a new stream of income from another market.

13. Sell the eBook as a printed book through Lulu.com. Be where few Internet marketers are.

14. Expand the eBook into a self-study course, by creating mindmaps, cheatsheets and step-by-step guides.

15. Break up the eBook into an audio or teleseminar series, which you either sell or give away.

16. Transform each chapter of the eBook into a podcast via iTunes. Podcasts increase your authority, drive traffic to your site, and warm up listeners to your offer.

17. Use the eBook to create a slideshow or screen capture video. Use the video to market your product or service on video sharing sites like YouTube.

18. Read the eBook to create an audio product. Sell it as a digital product, or a preloaded mp3 player. You’ll stand out from your competition.

19. Translate the eBook into another language, and sell it in other countries.

20. When preparing for a media interview, get content from the eBook to build your key messages.

21. Distill the eBook into a special report to either sell or give away.

22. Get the best nuggets of content from the eBook and turn them into Twitter tweets. Add a link to your site or squeeze page.

23. Use the eBook as a reference material when writing a press release.

24. Transform the eBook into a white paper, which explains your product or service to your target market.

25. Bundle the eBook with other eBooks about related topics, to create a comprehensive home study course.

26. Break the eBook content down into group coaching sessions you give through teleconference, teleseminar or webinar format. Charge for the group coaching, or give free access to build your list.

As you can see, an eBook can boost your business in so many ways. If you’ve only been using an eBook as an eBook, you’re missing out. That eBook can be repurposed, transformed, re-targeted and monetized in so many ways. Even a single eBook can do so much for your business.

If you don’t want to write your own eBook or hire a ghostwriter to do it for you, then using PLR content is your answer. PLR is the most affordable and fastest way to get an eBook and other content for your biz.

If you’re in the Mommy market, then you have to check out Mom PLR eBooks.Your monthly subscription gets you one brand-new, professionally written eBook every month, along with everything you need to market it:

- a special report to give away
- a sales letter to sell the eBook
- 5 articles
- 5 blog posts
- 1 squeeze page to build your list of readers interested in the eBook topic
- 6 emails to follow up and promote to your list
- eCovers for the special report and eBook
- 6 promotional banners
- list of affiliate programs related to the topic of the month
- checklists and other guides to help you make the most of your PLR package

Because you have PLR on everything, you can edit, rewrite and transform the content any way you like – and even put your name on it. All the graphics are in PSD format, so you could easily edit those as well.

Can’t wait to try it out? I don’t blame you. Use coupon code “ebookboost” and get your first month membership for only $5. Use it to join Mom PLR eBooks now.

Yesterday, I shared an article by marketing expert Kathleen Gage about your important first step to setting up a profitable teleseminar, or teleconference.

Are you wondering what to do next? Here are 7 more steps from Kathleen to help get you on your way. If you want to know even more about running a successful and profitable teleseminar, be sure to pick up a copy of Kathleen’s free ebook too.¬† Here’s the link to get your own copy.

8 Steps to a Profitable Teleconference
By Kathleen Gage

Teleseminars are likely one of the most effective methods for promoting a product or service, building an opt-in subscriber list, increas credibility amd establish your expert status.

However, to achieve optimum results you must have your systems in place. It takes more than simply hosting a call to make this work.

Countless individuals have attempted teleseminars as a route to business success, yet failed miserably when they have attempted to make money from teleconferences. Often it is because they have not been trained in how to position the call, create enough of a market demand for what they are selling, there is no call to action, nor do they have a solid follow-up plan.

With the right vision, planning and action steps, you can do extremely well with teleconferences. Here are a few of the steps involved in successful teleseminars.

1. Decide on the purpose and topic of the call. Is it to inform, educate, motivate, inspire or promote?

A simple way to determine the topic (and purpose) of the call is to address a problem your market needs a solution to. Ask your market using an online survey or even by sending a fax or letter to a portion of your market to receive great input.

2. Pick a suitable date and time based on your market. For some markets, daytime works best. For others, evenings. Find a time that works best for your audience.

3. Secure a bridge line. A bridge line enables callers to dial a single phone number and hear each other as if they were in the same room. There are numerous services available ranging from free to very high fee. I use Instant Teleseminars for my primary service.

4. Market the session. How you do this will be determined on whether or not the call is open to the public or only a select group of your current clients are invited.

5. Host the call.

6. Develop support materials. You may want to consider providing a handout or learning guide for the call. This allows listeners to easily follow along, write down points that are especially important to them and refer back to the notes long after the call is over.

Additionally, you can use the learning guide as a promotion piece for other products and services you have available.

7. Record the session. There are software programs available that allow you to record from your phone and computer. Some experts prefer this method while others prefer to outsource all the recording, editing and distribution of the audio file and call transcripts.

8. Follow-up. After the call you should have a definite plan of when and how you will follow-up with those who were on the call and those who were unable to make it. If you are selling a product or service, sales are often made hours, or even days, after the call is over.

Access your FREE report, The Truth About Making Money with Teleseminars here.

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