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Articles in Home | Direct Sales

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Direct Sales: What Are Filler Advertising Packs? By : Shelly Hill Direct Sellers started making up Filler Ad Packs a few years ago as a means to market their Direct Sales Businesses. What Is An Online Direct Sales Vendor Fair? By : Shelly Hill An Online Vendor Fair is an Event held online to showcase those who have a Direct Sales Home Business. A Vendor Fair can be about product sales, business networking or recruiting others who might be interested in getting started in a Direct Sales home business. Do You Have What It Takes To Be A Direct Sales Recruiter? By : Shelly Hill When it comes to recruiting in Direct Sales, not everyone is a born leader or recruiter. To become efficient with leading and recruiting, you need to first educate yourself on what it takes to lead a quality Direct Sales team. In this article, I would like to discuss and point out what I think it takes to be a Direct Sales Recruiter and Team Leader. Direct Sales: 41 Themed Home Party Ideas By : Shelly Hill If you are in Direct Sales, you have probably noticed how popular themed home parties have become. These days party hosts are looking for something different. We have all been to those parties where a consultant just stands up there and shows you her business products, but these days, those type of parties are less appealing. Direct Sales: 20 Seasonal Themed Home Party Ideas By : Shelly Hill This article has 20 seasonal themed home party ideas that you can use in your Direct Sales Business. Direct Sales: How To Write Effective Recruiting Ads By : Shelly Hill I have been recruiting in Direct Sales since 1989. In the 20 years I have been in Direct Sales, I have recruited over 500+ men and women. I think when it comes to recruiting, you need to sit down and write yourself 2-3 effective recruiting ads that you can use to market your Direct Sales Business Opportunity. Direct Sales: How To Write Effective Product Sales Ads By : Shelly Hill Do you draft up effective ads and newsletters spotlighting your product sales specials? Here are some tips to consider when doing up your ads in regards to spotlighting your sale specials. 11 Essential Direct Sales Recruiting Tips For Team Building Success By : Shelly Hill I have been working in Direct Sales since 1989 and I have learnt a lot over those years as to what it takes to be a successful Direct Sales Recruiter. I have been one of the top 10 in recruiting in our Direct Sales Unit since 2003. One question I am often asked is, how do you manage to get so many recruits? My reply is simple, I did my homework first on what works and what doesn't work when it comes to talking to potential recruit leads. Direct Sales: Holiday Advertising Ideas By : Shelly Hill When it comes to targeting holiday shoppers during the fall holiday shopping season, you need to plan out your advertising and marketing strategy months in advance. I usually start my planing in early July. How to Upsell Products In Direct Sales By : Shelly Hill At first I wasn't comfortable with doing suggestive upselling, so I practiced with it first. One of the ways I practiced this was to do it in front of a mirror and then I graduated to practicing it on family and friends. Direct Sales - 20 Ways To Market Your Direct Sales Business Online By : Shelly Hill You have a new online business, now what? You need to advertise your online business both online and offline so this article will give you some online advertising ideas that you can start using today. 10 Quick Ways To Advertise Your New Direct Sales Business By : Shelly Hill I am with a Direct Sales Company and I do a lot of recruiting. I like to tell all of my newly recruited consultants to get busy advertising their new home business right away by using the ideas listed below. ABC's Of Having A Home Based Direct Sales Business By : Shelly Hill I made up this list of ABC's for my direct sales consultants back in 2004 to help them remember what they need to be doing in regards to their home based business. They find it easier to remember if its laid out for them in a simple ABC format. Providing Good Customer Service In Direct Sales By : Shelly Hill Providing good customer service to your customers and hosts in direct sales needs to be a consultants top priority. In this day and age, there are millions of consultants all competing for the same customers, the same party hosts and the same potential recruit. How To Find A Legitimate Direct Sales Home Business By : Shelly Hill Now that you decided to work from home, how do you go about finding a legitimate work at home opportunity? I came up with a list of guidelines you should consider when reading advertisements online while looking for a home business. These should help you weed out the potential scams that others offer. Please remember, if an opportunity sounds too good to be true, it most likely is! How To Find A Good Online Direct Sales Vendor Fair By : Shelly Hill I have often participated in Online Direct Sales Vendor Fairs. I have been asked, how do you find good vendor fairs to participate in? You should really sit down and make a list of what "you" expect to see and get from participating in a online vendor fair. Next, go do a major search engine and do a key word search for vendor fairs, direct sales, wahm parties, etc. You can also find several vendor fairs online by visiting wahm (work at home mom) forum boards as members will post information about them in fair or online party folders. Direct Sales - Using Small Promotional Items To Market Your Business By : Shelly Hill These days we are all looking for creative ways to advertise and market our home businesses. One of the ways you can do this is by offering free small promotional items or giveaways. I like to use these for in-person business contact when I am out in my community locally here in my home town. What can you use? I use many things depending on the time of the year and if we are running specials on certain products. Direct Sales - 12 Keys To Success For New Consultants By : Shelly Hill Are you a new consultant with a home party plan company? If so, there are a few things you should know to help get you started with your new home party plan business. There are many things that will affect your success with a home party plan type of business, the faster you get started the faster you will make money and be successful at your new home business. Preparing Fundraising Opportunity Information Packs By : Shelly Hill If you are pursuing the Fundraiser Business Opportunity, you should assemble a Group Fundraiser Introduction Opportunity Package. Here is a list of some things that should be included in each introduction pack to entice a group to book a fundraiser with you. It's important when assembling this packet to make it look professional. Using an Autoresponder in your Direct Sales Business By : Annette Yen Are you in a direct sales business and trying to figure out the best way to streamline your systems so that you can spend more of your precious business time working on income generating activities? There are some simple steps you can take NOW to help your business for the long term and an Autoresponder is one of the best! Remembering the “Service” in Customer Service By : Annette Yen The key to developing a good relationship with your customers starts with communication. Once a direct sales consultant has established a customer/rep relationship with someone it’s important for her to communicate clearly what service the customer can expect. Are Vendor Events Worthwhile? By : Laurie Ayers Vendor events are called many things – craft shows, expos, farmer’s markets, flea markets, festivals, bazaars or fairs. Some are one day events and others can last as long as one week. Some are as affordable to enter as $25 per booth while others can cost hundreds of dollars or more. How do you determine if it is worthwhile to participate? Bribing People to Join Your Team By : Laurie Ayers “Join my team and get a free xyz!” Lately many desperate direct sellers are attempting to bribe recruits into joining their team. “Psst – over here. I’ll give you this if you join my team. Hey! Hey! Over here, I’m offering this, my offer is better than her offer.” I don’t understand why some would lower themselves to increase team members. Whenever I see “Psst, over here honey, join my team” all I can think of is a line of prostitutes standing on the street corner, with Johns passing by, ogling at the goods, looking for the best offer.” Understanding Target Markets By : Laurie Ayers Who is your target market? If your answer is “everyone” or “several” then you don’t have a target market. If you try to sell to “everyone” then you’re hurting yourself and diluting your efforts. There are no shortages of markets. If you pick a market to hone in on, then you can refine your marketing and networking efforts for that particular group. Selecting a Direct Sales Sponsor By : Laurie Ayers It’s interesting to watch the ambulance chasing that occurs on the forums when someone pipes up and says, “I’m thinking about joining.” Immediately the grand scramble begins. It’s actually quite pathetic to see the vultures come out. Just because someone PMs you first or happens to be a lead that corporate gave you does not mean that you have to sign with that person. Also just because someone has emailed and/or snail mailed you some information does not mean you are committed to joining under that person. Read All Instructions Before Use By : Laurie Ayers Think of all the people who sign up to be consultants for home-based companies. Most are either given or have access to the company policies and procedures. It is my understanding that most also need to sign or click that they have read, and agree to the information contained in the policies and procedures. They affirm that they have READ ALL INSTRUCTIONS BEFORE USE. However it has been my experience that truly, most do NOT read the policies and procedures before beginning their business. What Are You Doing to Sharpen the Saw? By : Laurie Ayers What are you doing to sharpen the saw of your direct sales business? Networks and forums are full of ideas on recruiting, hostess coaching, vendor events, theme parties and all sorts of fun ideas on how to run your sales business. Yet those topics don’t necessarily do anything to sharpen the saw of the consultant. 4 Secrets To Home Party Success By : Sandy Sopin Anyone in the home party plan business knows, the key to success in hold home parties, is keeping the hostess happy. Here are 4 things you can do to guarentee your hostess happiness. Passion...The Number One Element For Direct Selling Success By : Tammy Embrich Any successful online business owner will tell you that it takes time, hard work, motivation, and constant perseverance to make a home business work. If you don't apply these elements, then you are doomed for failure...it's that simple. Money will not just fall into your lap. You will not make money overnight. Still, there are people that sadly believe that you can set up a business online and then forget it and the money will roll in. NOT! Multi Level Marketing Advertising Ideas for Your Network Marketing Home Business By : Barb Sibbing Advertising in Multi Level Marketing is vital to any Network Marketing Business. Starting your Multi Level Marketing business does not have to cost your hundreds or even thousands of dollars. I want you to read that last sentence again, because it is very important. Network Marketing Success: Putting Your Prospects First By : Liz Monte Jane and Mary, two fictitious network marketers, are equally talented, resourceful, and motivated. However, their approaches to prospecting and recruiting couldn't be more different. Which approach do you prefer? Network Marketing: Four Questions That Can Make or Break Your Business By : Liz Monte WHAT are you marketing? WHY are you marketing what you're marketing? WHO are you marketing to? HOW are you marketing? The answers to these four questions lay the foundation for your network marketing business. You need to be clear about the answers yourself, AND you need to be able to convey those answers to your prospects. Network Marketing: Find a Starving Crowd By : Liz Monte Remember the old saying, "Build a better mousetrap and the world will beat a path to your door"? Many of us in network marketing believe this and run our businesses accordingly. We assume that because we have terrific products, a great company, and an award-winning compensation plan we can't fail. But let's take a closer look. Network Marketing Success – Taming The Trust Factor By : Liz Monte Distrust and skepticism create the biggest hurdle facing network marketers today. How do you get over this roadblock? Even better, how do you avoid getting in this situation in the first place? Network Marketing & Direct Sales - Are These 5 Myths Stopping You From Taking Your Business Online? By : Liz Monte The Internet is the most powerful and versatile communications tool in the history of the human race. It's totally transforming the way companies do business. So what's stopping you from building your own site? Here are five common myths that deter many people. Network Marketing: Responsible Sponsoring By : Liz Monte The philosophy of network marketing that says, "Sign up anything with a pulse," is bad for the industry and bad for the individual business owner. This throw-them-against-the-wall-and-see-who-sticks system is compared with a new, totally opposite approach that might produce even better results in the longer run. What does your website say about you? By : Nicole Walker Do's and Dont's for Direct Sales websites. What To Look For In A Direct Sales Company! By : Amber Bishop Discover the most important components in choosing the right direct sales company and team to partner with in order to build a successful home based business. Is Network Marketing A Scam By : Amber Bishop This is a serious question that deserves a serious answer. Unfortunately, the direct sales industry has gotten a poor image due to many people thinking they can get rich quick. Like any other industry and valid business model, there is no get rich quick plan. Beware of anyone who leads you to believe otherwise. If you are interested in learning some key factors in discovering whether a particular business is legitimate or not, this article is for you! What’s New in the Direct Sales Industry? By : D.L. Mayer Most business owners in Direct Sales can tell you one of the biggest problems in the industry is marketing. Many DS companies will have a product, a compensation plan, and even a presentation. They package this nicely as a ready-made business. The only thing a prospective business owner has to add is the marketing. All you have to do is tell everyone you know about what you do, and voila! You’re in business. It may sound simple, but the average new business owner often isn’t experienced in advertising and marketing. They rely on the ideas and guidance of their sponsors who also may not have had any previous experience. It’s harder than it looks. After all, entire college courses and even majors are centered on marketing. Many, many articles have been written on how to bring in new business. But how are new companies addressing this issue? Are companies coming up with new advertising methods? Is anyone trying to make this part of running a business any easier for the individual business owner? 10 Things To Consider When Choosing A Network Marketing Business By : Katie Forrest There are so many network marketing businesses out there it can be difficult to know which one is right for YOU. These 10 things should help you make your decision. How Do I Reach My Existing Customers? By : D.L. Mayer You can look at marketing or advertising your business as a two step process. Your advertising brings in new customers, and it keeps existing customers. It is all too easy to forget that second step in trying to reach the first. Studies show that you will spend significantly more per person in gaining a new client that you will in keeping an existing one. So, how do you generate sales from your existing clientele? How Do I Keep My Parties From Canceling? By : D.L. Mayer You work hard to book your parties. Your hostesses seem excited to have you over. But the next thing you know, she is calling to cancel. Why does this happen? Follow a couple of simple steps to decrease your cancellations and keep your calendar full. I've Picked a Trade Show. Now What Do I Do? By : D.L. Mayer Part II of II. You have found a trade show or expo you want to participate in. You have done your research and feel this would be a good investment for your business. What steps do you take to make sure your show is as successful as possible? Should I Market my Business in a Trade Show/Expo? By : D.L. Mayer Part I of II. A trade show or expo can provide a dramatic, overnight boost to your business. You have the opportunity to set up a table, put out your display, and literally have people walk up and ask you to sell them your products. It may sound too good to be true, but you can easily make it work for you with just a little bit of planning and effort. What Are the Most Important Things to Look For in a Direct Sales or Network Marketing Company? By : D.L. Mayer No matter what type of work from home business you are considering (party plans, network marketing, MLM...), there are a few basic things to look for before you jump in. The presence or absence of these characteristics can indicate what kind of future you will have with that company 10 Tips for a Successful Bridal Show By : Nicole A. Walker Written by-Nicole Walker, Lia Sophia Advisor and Career Developer Nicole Walker has enjoyed huge success in direct sales and shares her tips for direct sales succes! 10 Tips for a successful bridal show display. If you are throwing your hat into the world of bridal shows and vendor booths, these tips will help you have a successful event! Make the most of your money when paying for vendor space at a bridal show or any other event. Offering Team Incentives By : Kara Kelso If your team is growing but not staying motivated, one of the best ways to kick them into gear is to offer an incentive. Will Your Business Survive? By : Kara Kelso I won't rehash the same "choosing a business" speech because most of you know it. However, there's one question that comes to mind - did you choose the RIGHT business, and will it stick around? 3 Quick Tips to Boost Online Business By : Kara Kelso There are so many ways to increase your business online. The following are just a few ideas for direct sales reps to get the most out of their time online. Why Customer Care for Your Home Biz? By : Patty Gale Don't think you need to offer customer care if you're working from home? Think again. Home businesses have an incredible opportunity to fill in the gap where big corporations fail. The Power of Customer Care By : Patty Gale Are you underestimating the power of customer care in your business? News travels fast when you provide your customers with exceptional care and service. How Direct Sales Reps Can Use Blogging By : Anita DeFrank One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center. It shows readers that you are a good source of information that they can count on. Make Your Home Party a Success! By : Anita DeFrank Home parties can be a lot of fun and a great way to earn extra money. Following a simple guideline can help you have a successful home party that runs smoothly and everyone enjoys. The following guideline will give you a basic idea of how to do this and can easily be adjusted to fit your own tastes. 5 Tips to Prepare Your Home Party Hostess By : Anita DeFrank One of the most important things to remember to have a successful home party is to make sure your Hostess is prepared. Well preparedness of your hostess is essential in having your home party run smoothly. The following tips will help your next home party be a success: Craft Fairs, Bazaars & Flea Markets ?Oh, My! By : Anita DeFrank Many names are associated with events such as these. Craft Fairs, Bazaars, Flea Markets and Swap Meets are a few names you can find. Whatever the name…they all mean the same thing. They allow you to meet new and interesting people (hopefully customers), spend quality time with your family and more of course most importantly make some extra cash. But, before you debut your first table at one of these events, getting yourself prepared is the first step. The following is a guideline you can follow to help make sure you're ready. Recruiting on Message Boards By : Kara Kelso This has always been a hot topic, so it's worth mentioning time and time again. There IS a right and wrong way to recruit on message boards, which goes far beyond just following spam rules. Creative Writing for Direct Sales Reps By : Kara Kelso It's been said before, those in Direct Sales CAN write articles. It's true your target market is not those in business and writing business articles is not something that's going to benifit you. However, it's still possible to write articles that WILL benfit you and drive customers to your websites. Is Your Ordering Process Clear and Easy? By : Kara Kelso How many customers could you be losing with confusing forms and difficult ordering processes? Recruiting with FAQ ? Part One By : Kara Kelso As most of us know recruiting in direct sales plays a very large role. Don’t make them search or ask for the information they want … hand it to them on a silver platter. Why You Need a Marketing Plan By : Kara Kelso Your job as the rep is to direct customers to products, that's it. The fact is, to 'sell' the product is the hardest part. Are You in the Right Business? By : Kara Kelso Often times we see people struggling with their online businesses, and while normally it's marketing related problems, the real problem may be you are in the wrong business. Making the Sale When the Customer Won't Buy By : Kara Kelso Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to pay a dime. Online Parties with a Twist By : Kara Kelso We know once you have a room full of guests at your online party, getting them to play games is the easy part. 4 Tips to More Online Party Sales By : Kara Kelso I know most of us have held our own online party, been to one, or at least read about them. Many of the materials online are general, and the average online party (for individuals) has around 5-10 guests at the most. Make Your Online Party A Success By : Anita DeFrank Online parties are quickly becoming the better alternative to the traditional "In Home Party". Online parties can be more accommodating for the company rep and the hostess for various reasons. There's no driving to another persons home, getting the snacks ready, loading and unloading all your products, cleaning your house and best of all no dressing up! Stepping Outside the WAHM Zone By : Kara Kelso Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. Reaching Goals in Direct Sales By : Kara Kelso Are you making the right plans to reach your goals? It's GREAT to set a certain amount you want to make, so you have a little motivation, but without the proper planning reaching that goal is going to be more difficult.
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