Who's Talking About You and Your Business Online?

Are you monitoring what's said about you or your business online? You should be!

Tracking mentions of your name, website, business name, or signature product names online allows you to find great feedback, make connections, and fix problems before they get out of control.

Customers will often share reviews (good or bad) on social sites, their blogs, or elsewhere online -- but they don't tell you directly. With alerts setup, you can be notified and thank customers for good reviews, take quick action to resolve any sticky situations, and even find potential joint venture partners or affiliates and sites to guest blog or publish articles at.

Best of all, it takes only a few minutes to put the systems in place to monitor what's being said online.

Sites to Help You Monitor Your Reputation/Mentions Online

Here are 7 free services that can help by searching the web for your terms and sending you an email alert when they find a mention.
From the search engines:
* Google Alerts
* Yahoo! Alerts

From the social networks:
* Social Mention
* How Sociable

From the blogosphere:
* Commentful by Blog Flux
* Backtype

From everywhere:
* Notify.me

Now that you've got it, what can you do with this information?

1. Build your media/news page. Create a media page and watch for links to reviews or news sites that mention your business or quote you, then add the link and mention to your page.

2. Build your testimonials or product reviews page. When you receive notice of a nice review, send a request to the author and find out if they'll grant permission for you to reprint it on your own website.

3. Connect with your customers and target market. When you receive notice of a customer review, send a thank you note. If a popular blog has reviewed your product or service consider offering a special deal, free download, or other discount coupon to their readers.

4. Fix problems quick. If you see a poor review or a pattern of a particular complaint you can take action. Review your product or service first to see if it can be improved. If appropriate you can also get in touch with the customers to make amends.

5. Find potential sites to reprint your articles on. You may find that particular sites publish multiple articles you've written. Contact the site owner to see if you can send articles directly to them for consideration. If you can establish a good working relationship you may be able to offer an affiliate arrangement or create a joint venture.

As you watch your alerts you'll also come up with other creative ways to use the information to build connections and grow your online business.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

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