What is a Banner Ad and How Does it Work?

What is a banner ad? A banner ad is a graphical (picture) advertisement. The most common size online is 468 x 60. Banner sizes are measured in pixels. This means it’s 468 pixels wide and 60 pixels high.

There are many other sizes of banner ads. These sizes are also common:
120 x 240 - Vertical Banner
125 x 125 - Button Banner
120 x 60 - Mini Banner
88 x 31 - Micro Banner
234 x 60 - Half Banner

How does a banner ad work? Think of a banner ad as a billboard along the information super-highway. It’s an image advertisement designed to quickly catch the attention of the person driving (surfing) by, and get them to take action. With a banner ad, the ideal action you’re after is to get that internet surfer to click your ad to visit your site.

Just visit almost any major internet site to see banners. Your favorite news website or chat forum probably have banner ads displayed in various areas. When a surfer clicks on any of those banner ads, they are directed to the advertisers website where they can then take action to sign up for a newsletter, buy a product, or just browse for a few minutes.

The banner ad is one of the most cost-effective ways to advertise your product or service online, if you know how to make it work for you.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

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