Using Social Media To Market Your Home Business Online

If you are marketing any type of business online, it is very important to utilize various social media networks to communicate with your customers and clients. If you are not sure what social media networking is, let me tell you about it.

Networking online is a lot like networking offline except you are doing it on the internet by way of the computer. You can do it any time of the day, even while wearing your pajamas and while drinking a cup of coffee. You can post what you want, when you want to post it.

There are many online social media networking sites and the ones that I recommend that every business join are: Facebook.com, Twitter.com and LinkedIn.com. If you are building your business online, you need a business presence on each of those three sites.

The first thing you need to do when you join a social media site is to work on your company's profile page. When you fill out your business information, it is important to fill it out correctly. You want your profile home page to look professional and it should be informative. The next thing you need to do is to start posting some content and/or messages on your group page. Once you have some content and messages posted, it is now time to announce the page to your online customers. To keep your customers or group followers happy and informed, you will need to consistently update your networking page.

Now, you might be asking yourself...How does this help me and my business? Well, social media networking is a great way for you to communicate your product information, sales specials, company information, etc. to your customers quickly. Furthermore, it is a great way for those who are following you online to interact and connect with you. Networking is all about making a connection between you, your business and the people you are marketing it to.

The next question you are probably asking your is...How do I find people to follow me on these networking sites? Well, I am going to tell you. Once you have your account up and rolling along, announce it those who you already know online. If you have an email newsletter in place, put an announcement in that inviting your subscribes to come join you on the XYZ site. The next thing you can do is to search for others on those sites who might be interested in you, your business and the products or services that you have to offer. Once you find a person or business you think would make a great match, start following their page or group. A lot of these people will repay the favor by following you back. Another thing you can do is to add the social networking site's badge or button to your online business site's home page. When new customers or people stumble onto your web site, they will see that you also belong to XYZ social site and they can click on it so that they can follow you on that particular site.

Social media networking is the hottest online craze right now. Millions and millions of people are online following and chatting with the representitives of their favorite companies and businesses. When you participate in various online social groups, it is a great way to connect with existing customers and a great way to attract new customers to your business.

Article Source: http://www.wahm-articles.com

Shelly Hill has been working from home since 1989 and currently owns several online successful businesses. Shelly is also the owner of the popular Work At Home Business Options web site at www.workathomebusinessoptions.com where you can find free home business articles, home business tips and home business start up ideas. You can also visit Shelly's Two Classy Ghostwriting Chics business at www.twoclassyghostwritingchics.com to learn about the ghostwriting services that she has to offer to online businesses.

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