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Home | Sales & Marketing


Things You Need To Look For Before Participating In A Product Review

By: Shelly Hill

Companies large and small are participating in online product reviews to market their businesses online. Before you jump in with this type of marketing, you need to do your homework. When it comes to sponsoring a product review you need to find a site that will give you and your company the time it deserves.

Below you will find several tips to help you select the right web site for your Company's product review.

1. You want to take a look at the reviewer's writing style. Does this style fit with your company image?

2. When it comes to the review itself, you want to make sure the person writing it will write more than 1-2 paragraphs and you want to make sure it is in their 'own' words and not all copy & paste words from your own web site.

3. Does the reviewer properly keyword link the 'words' and 'phrases' that pertain to your business niche? Properly key worded reviews will help you with your search engine ranking.

4. Where does the reviewer advertise their reviews? You want to make sure that they just don't write it up, post it and forget it. A good reviewer will promote their reviews on various social media networking sites such as Facebook, Twitter, Ning and LinkedIn to give your company some much needed social media exposure.

5. Are the reviews properly written with little to no spelling and grammar mistakes? This is important because you want to give your company a very professional appearance and improperly written reviews can shed a negative light on your business.

6. Request a copy of the web site's stats. You want to take a look at their page ranking, Alexa ranking, unique visitors and page impressions statistics.

After you have done your homework and gathered all of the information, you can make an informed decision on which product review sites you want to participate with. When a product review is written properly and heavily promoted by the reviewer...you will see increased traffic to your company's web site. No reviewer will guarantee you sales...but you will get a lot of great product and company exposure online.















Article Source: http://www.wahm-articles.com

Shelly Hill is the Co-Owner of the product review site called Two Classy Chics. Shelly and her partner Chris Carroll are professional ghost writers, article marketers and product reviewers. You can visit their online Product Review site at twoclassychics.blogspot.com for additional information.

This article may be reprinted for free so long as the author's resource box is kept intact and all links remain live and clickable. The Article Source must also be included. All rights are reserved by the author.

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