Should Your Business Have a Blog

Blogging has become extremely popular in this modern society. We have even advanced to vblogging (video blogs). The questions is: should your business have a blog? The answer to this questions is simple. Yes, I think that all businesses that have a website should have a blog as well.

Why Every Business with a Website Should have a Blog

Update Customers. A blog gives you the opportunity to let your customers know what is going on. You can tell them and visitors to your website about new products, upcoming sales and events, and much more. It is a great tool for any business, and in most cases free with cpanel hosting. Or definitely free through Blogger. However, keep in mind that it is best to have it on your own domain. Or, at the very least a redirect.

Build Traffic. Many people who obtain a website for their business think traffic is just going to come. Unfortunately, that is not true. Traffic is a fickle thing and requires patience, time, and the addition of good quality content on a regular basis. What better way to add content then with a blog? You can use it as a venue to write about your niche, product, targeted audience, etc.

Get Search Engine Attention. For some reason, blogs get crawled more and traffic just flows better to them. I know this first hand. I have actually transferred all of my websites from a CSS format to WordPress (self hosted). Since I did this, all of my sites are doing much better traffic wise. WordPress is a blogging platform that allows you to have all the benefits of a blog and and a website all in one.

Build Contacts. The blogging world is a huge and loyal community. If you run a good blog and update regularly, you will begin to have regular readers and people to exchange links with and who will tell others about your site/product. Free advertising.

Reviews. Trade reviews with other bloggers and business owners. You scratch their back and they will scratch yours. Keep it in your niche, but not a direct competitor. Make sure you will be benefiting each other not competing.

As you can see, a blog is a great way for a business to promote itself, stay up to date, get noticed, share with customers, grow more business, gain quality niche traffic and create a steady flow of readerships. You will be doing yourself and your business a favor with a blog. Again, let us know if you need assistance!

Copyright © Lara Velez, Home Business Resource Directory, All Rights Reserved

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About the Author: Lara Velez is a Christian wife and homeschooling Mother of two. She is a published writer, web designer (designedbylara.com), and Mom of Faith (momsoffaith.com). She enjoys cooking, writing, scrapbooking, and web design.

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