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Internet Marketers will always be looking for rapid methods to give information to their particular market in the most efficient way possible. One way to do this quickly is by getting PLR or MRR rights. One thing though, is that it's critical you understand why these two are different. When you know the difference you'll be able to decide which one will work best for you and your business. You'll have to make that decision based on what you need the content for. If your goal is to sell a digital product which will be on-sold by the customers, then you'll want to get the master resell rights. The big problem with MRR though is that you won't be able to change it very much. If your purpose is to personalize that content, and make it more suitable for your business, then PLR content is the way to go. You'll also find that there is a huge difference in the delivery of the files. PLR is usually a .doc which allows for maximum customization, and you can even combine multiple PLR's to make an eBook that you can sell to your customers. The master Resell rights might give you the option to name yourself as the author but that's about it. The things that you can do with the content is very limited, and to get details on all of the limitations you will have to check out the license, as it will no doubt have a lot of things that you don't like. As far as making the choice between PLR and MRR, you need to evaluate what you are going to use it for. If your plan is to hand out an eBook for purposes of viral marketing, then you should really go with PLR because MRR doesn't really allow for that sort of thing. There might be some cases where the MRR content license is a little more loose, and if that is the case then you can feel free to use it in any way that you want. No matter what, if free content distribution is what you are after then PLR is your best choice. It's a lot cheaper than MMR and will give you the option to make eBooks of which you claim to be the author. While you may not actually be the author, you can claim to be with no copyright issues, which is great for you and your business.
Article Source: http://www.wahm-articles.com
Wendy Wood runs MomPLReBooks, a PLR membership site catering to the mom niche. Give PLR a try, download a free PLR package here.
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