Marketing basics – what makes your business unique

It's time to look at your business and embrace exactly what is unique about it. We're going to walk through a series of questions to help you identify what's special about your business. Just write down what comes to mind as you read each question. There are no right or wrong answers. This is just for you and it's okay to be honest with yourself and accept your talents, your personality and your likes and dislikes. Fully accepting yourself for who you are and allowing that person to shine through your business and your marketing is one of the best ways to gain the attention and confidence of customers in your target market when you're a solopreneur. When you are fully expressed you'll find there's a connection that happens between you and your customers and they feel like they know you, they like you, and they can trust you. So, with that in mind, let's begin.

What is your business? (Include your business name and tag line or motto, if you have one.)

What products or services do you sell?

What is unique about your products or services? Special Features? Style? Customer Service? Order Process? Custom Options?

Look through your testimonials or comments from customers. What words or phrases stand out? What do they praise about your products or services?

What are your favorite products to make or your favorite services to provide? Why?

If you had to write a mission statement for your life or your business, what would it be?

What else comes to mind when you think about what makes you or your business unique? What qualities about yourself are your favorite (noses and ears don't count here, we're talking personality, ethics, that kind of thing)?

Do you see any themes running through your answers above? Spend a few minutes re-reading what you've written and then set it aside for a while so you have some time to think more about it.

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And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

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