How a Recession Can Help You Grow Your Business

Often times a recession can cause all businesses to lose sales, including online businesses. This can cause us to think that a recession is bad for business, and it certainly can be. However a recession can really benefit our business because we begin to look at how we can make our business better, and hopefully grow our business even during the recession.

Why is a recession good for your bottom line?

1. A recession takes you out of your comfort zone. So many times when we are in the routine of running our business we tend to stop taking risks. We stop looking for new ways to make the business better, because in our eyes the business is running just fine and we feel safe. But the fact is in every business, including an online businesses, there is a bit of risk. A recession helps to remind us of the risk we are taking when we run our own business. With this reminder we start looking for ways to continue to grow our business and keep it afloat.

2. Explore Different Avenues of Income. During a recession it may become very apparent that your current business alone, isn't going to cut it. It may not be reliable, creating enough income, etc. When we get in our comfort zone we become blind to the different sources of income out there that we can use to help grow our business. If business is doing well we may lose sight that, alone in itself, even if it is a great business, it's not a business that will help us reach our financial goals. Truth be told most people who make a lot of money, do so through multiple streams of income. When a recession causes us to move out of our comfort zone we start looking for different streams of income, which will ultimately help us to meet our business, and personal financial goals.

3. Forces You to Cut Waste. A lot of businesses out there are hanging on to things that simply aren't making ANY money. When our current business experiences a moment where sales are low we start looking at what we are spending our time on and that isn't bringing in any money. We begin to realize that our time is money, and we really need to start treating our online business like it's a business. Cutting time wasters is #1 way to do this.

4. A Recession Gets Rid of Procrastination. You know that project you've been thinking about doing, but didn't because you either didn't feel like it, or you didn't think you had the time. Well guess what, NOW is the time to reach inside your fancy idea maker - also known as your brain - and start implementing the new ideas floating around in there. Maybe now you have the time because the recession has decreased sales, therefore decreased your work load. Or you are pressed to complete the new projects simply because you need the money. Whatever the case may be, a recession certainly gets rid of any procrastination you may have had towards the new projects you wanted to start, and in turn helps you to grow your online business.

5. A Recession Helps Us Make New Connections. In a recession, maybe even out of sheer desperation, we begin to do the things we use to do in the beginning of our business that helped our business grow, when in fact we should have never stopped doing these tasks in the first place. This goes back to the comfort zone - our business is good and it's growing, we then feel we don't have to make connections anymore or even market our business. But then a recession hits and we realize that we stopped trying to grow our business. We stopped working on our business, and instead we focused more on making sales, sales, sales. But a recession makes us remember what we had to do to get to where we were, and we begin to venture out again and make new connections with other people. These connections help us grow our business because they are either great business mentors and therefore they can help us put our business back together. Or they are new clients, customers, or even more importantly friends!

A recession helps to remind us HOW to grow our business. It forces us to move forward in meeting our financial goals. It removes that cushion we are so use to sitting on, and brings us back to reality. It makes us work hard for our business again, and when we are down there is only one way to go – up!

Article Source: http://www.wahm-articles.com

Author Bio: Heather is a CWAHM of three. She has been growing her online business since 2005! She is founder of Motivated WAHM and loves to share her direct sales business with others as well: Successful Candle Business

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