Hiring a Ghost Writing Service? Three Things You Need to Know

Smart business owners know that outsourcing can be an affordable way to get more stuff done in less time. Article writing is one of those routine marketing tasks that can easily be delegated to another professional. But since you’re looking for a ghost writing service, you already knew that!

What you may not know is how to work with your ghost writer so you get the results you’re looking for.

As someone who has been ghost writing web content for several years now, I’ve learned that not everyone understands how the ghost writer/client relationship works best. Take these three things to heart, and you will be on your way to getting more than your money’s worth from the ghost writer you hire.

Generic articles get generic results.

Many small business owners will approach a ghost writer for the first time by saying, “I need a 500 word article on such-and-such a topic.” Your ghost writer will be able to produce that for you, of course. But if that’s all the information you give your writer, you’ll likely get a generic-sounding article that anyone could have written. And, more importantly, that no one will want to read.

Web content is most effective when it is written in your unique voice and contains your one-of-a-kind ideas. Articles like that are the ones that will help you gain trust with your audience, and eventually turn them into clients.

To help your ghost writer produce a relationship-building article for you, give her some insight into your thoughts and ideas so they can be included. Alternatively, be prepared to add your own original ideas to the article after the ghost writer is done with it.

You're in a relationship.

Once you’ve found someone you think you could have a good working relationship with, it’s worth investing the time to foster that relationship.

The longer you and your writer work together, the more she will understand your web content needs. As she learns about your business, she may even be able to help you plan your article topics and develop your article marketing strategy.

If the content you get from the ghost writer the first time isn’t exactly what you had in mind, don’t assume that using a ghost writer is not for you. Perhaps you need to communicate your ideas more clearly. Or perhaps it will just take some feedback to get her on the right track.

Maybe what you really need is a virtual assistant.

There are ghost writing services. And then there are virtual assistants who specialize in ghost writing.

What’s the difference? A ghost writer is just that.

A virtual assistant, on the other hand, has business sense and experience and can help you use the content she writes for you in strategic ways.

A virtual assistant can repurpose your content into blog posts, tweets, Facebook updates, ebooks, even teleseminars. If you don’t have a blog or don’t get social media, she can help you with that too. She can also help you find new places to publish your articles, and keep track of them for you.

The one article you paid for can be used in so many ways to find new prospects and win new clients. That saves you time and money, and makes you look really smart.

Business owners who decide to outsource their content often initially wonder if it’s worth the money they’ll spend. Or they wonder if the ghost writer will be able to produce the articles they need. By keeping these points in mind, you’ll be on your way to building a positive relationship with the writing professional you hire.

Article Source: http://www.wahm-articles.com

Denise Willms is a freelance writer and virtual assistant at CassidarInk.com . Stop boring your website visitors! Subscriber to her bi-weekly newsletter, Inspiring Ink to get more tips on writing for the web. When you sign up, you'll also get a copy of her exclusive article marketing checklist.

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