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Search engines are probably the most popular way that consumers find web sites that sell what they need to buy. Let's say a woman wants to know the latest on fashion trends because she wants to purchase women's clothing at a discount. She might hop on over to Google and type in "fashion trends", and then "discount women's clothing". So if you are an e-commerce entrepreneur that sells or advertises discount women's clothing, you're really going to want to know how to get your web site at the top of the search engine results. Otherwise your site may be passed over. This article will cover how you can be guaranteed top search engine placement for your web pages so that you can generate more income in a shorter amount of time. So how can you be guaranteed that your site will appear in the top of the result listings? There are many things you need to do to achieve this. One is optimizing your site (adding certain bits of information to your Meta tags to let the search engines know what your site is about). To best optimize your web site, you are going to need to know about keyword phrases. The beginning of this article demonstrates a keyword phrase when we talked about how a woman might type the phrase "discount women's clothing" in the search box of Google. Finally you'll need to know about linking. A link to your site from another is like a "vote" for your site, showing Google and Yahoo that your site is popular. Plus, human visitors that are on the site that links to yours could see the link and click on over. Now that we know what we need, let's go into a little more detail about each one. We'll start with optimizing your web site. Really, you'll be optimizing each page on your web site. That's right, every single page on your website needs to be optimized for top placement, not just your home page. To properly optimize, it is imperative that you have the right keyword phrases. We'll cover how to get those in the coming sections . For now, you need to know that the Meta tags on your web page should all begin with the keyword phrase you discover. The title Meta tag should simply be your phrase. If its long enough, it could help you get rankings for another phrase. For instance, if your phrase is "sale clothing for women", you might also get a top ranking for "women sale clothing" because they are both included in the title. Next you want to enter your Meta description adding more information to describe what your site is about. Using the example above it could say: "Sale clothing for women from top name brands such as Old Navy and Banana Republic." This way if the description appears below your listing, human visitors will know exactly what to expect when they click on your site. The keyword Meta tag should also start with the same keyword phrase and it should appear on your page somewhere. Don't put keyword phrases in the Meta tag that do not appear in your page content. Add a few more keywords from the content on your page and your Meta tags are done! This free information will help, but the title of this article is "Guaranteed Top Search Engine Placement". The only way to get a guarantee is to make a one- time investment into an SEO program that offers much more info and easy tools to get you top placement in as little as a month's time. You can find a link in the resource box below on how to find that program. Keyword phrases as we discussed above can be found easily with Google's keywords tool. Type in the phrase you would use if you were looking for your product. Google will tell you how many people searched for that exact phrase in the last month, plus show you related keyword phrases you can use. Look for phrases that are at least 3 words long, though the longer the better. Also aim for results of about 1,000 searches or so. After this, go to the regular Google search box and type in the phrase surrounded by quotes, like "Discount Women's Apparel". To the right in a blue shaded area you'll see the words : results 1-10 of about 2,500. (Or some number like that.) This is important because you need to know how many other web sites have that exact phrase optimized. (This is your competition). Aim for phrases that have around 500-6,000 web sites using the same phrase. As with optimizing, there is a program with much better information and easier tools to guarantee you get the right keyword phrases. More info can be found in the resource box below. Finally we will go over links. You can get links by trading them with another related web site (called reciprocal linking). You should know that your site can be penalized for having too many of these, but 100 or so is okay and a good idea. Don't trade links with pages that have a Google page rank of less than 3. The best links to your site for top placement are one way links. One way you can get these by submitting your site to web directories. There is a free software program you can get to help you find and easily submit your site to web directories. The absolute best way to get one way links is to write articles related to what you offer and submit them to article directories. For instance if you offer women's sale apparel, you can write an article about clothing fashions, your favorite clothing store, etc. Then at the end of the article they allow you to put a link to your site in the resource box. There is also a free program to help you find and easily submit your articles to article directories. Look in the resource box for more info. Remember, with the free info I gave you it takes time to get placed in the natural listings. To get the fastest, easiest, and most guaranteed way of getting top placement through optimization, keyword phrases, and linking, you should seriously consider making an investment into reliable software programs. Guaranteed results mean you'll make back the one time investment in these products in no time and generate more income for your products than you could have ever hoped for.
Article Source: http://www.wahm-articles.com
If you found this article by Laura Taff helpful, use the following link to get more information on the software programs mentioned to obtain guaranteed top search engine placement.
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