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Home | Blogging


7 Basic Blogging Tips For New Business Bloggers

By: Shelly Hill

If you are trying to build and market an online business, you should add blogging to your marketing efforts. When you have a business blog...it is a great way to communicate with your customers and clients on a more personal level.

If you are just getting your feet 'wet' with blogging for your business, here are a few of my favorite tips.

1. Organization: Your blog should be kept clean and organized. It is important that it have a professional laid-back appearance but not overly stuffy. Your topics should be listed in tabs across the top of the page or along the side, so that readers can easily find the content they are interested in reading.

2. Color Scheme and Layout: The color scheme you choose for your blog should be easy on the eyes and appealing. You should avoid dark backgrounds and neon colors for a business blog. Stick to contempory colors or neutral tones. Your layout should be user friendly and easy to navigate.

3. Content: You will want the content that you post to be related to your business niche. This content should be informative content. If you fill your new business blog up with nothing but sales pitches and advertisements, readers will stay away as it gives the appearance of a spam site. Readers want information...so walk a fine line between the advertisements and informative content that you post.

4. Graphics: When possible, post original graphics within your blog posts as it adds interest to the post that your readers are reading. You never want to 'steal' graphics from another site without that site's permission. If you don't have access to a digital camera and can't provide your own graphics, you can find free graphic sites and low-cost graphics online that you can use. You will need to appropriately post 'sized' graphics to fit within your blog's template.

5. Engage Your Readers: A great way to engage readers is by asking and posting questions or asking your readers for their opinion on a particular product or topic. A fun way to engage readers would be to offer the occasional giveaway of your products or business services. Everyone likes a great giveaway for free goods!

6. Back Up Your Blog: It is very important that you back up your blog on a weekly basis or after you post new content to your blog. In this day and age...you never know when your blog might go down and you will need to repost all of your material.

7. Consistency: To get a loyal following of readers to read your blog...you will need to be consistent with posting new content to your site. I personally recommend adding new content at least twice a week. Keeping your content fresh and updated will keep your readers coming back for more.

Blogging for your business can be an enjoyable and profitable experience if you start your blog off on the right foot. Spend some time reading various blogs and make some notes of what you like and don't like and incorporate those thoughts into the design of your own business blog. Having a great blog that readers want to read...takes a lot of dedication and hard work. Keep with it and you will see fantastic blogging success.

















Article Source: http://www.wahm-articles.com

Shelly Hill has been blogging for businesses for the past 4 years. Shelly owns Work At Home Business Options located at www.workathomebusinessoptions.com where you can find free business articles, tips, ideas & resources. Shelly Co-Owns the site Two Classy Ghostwriting Chics with her business partner Chris Carroll located at www.twoclassyghostwritingchics.com. Shelly and Chris can write articles, web site, blog and newsletter content for you to use on your own web site or blog.

This article may be reprinted for free so long as the author's resource box is kept intact and all links remain live and clickable. The Article Source must also be included. All rights are reserved by the author.

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