What You Need to Know to Market to Moms
This Free Book Friday is not so free (unless you pick up a copy from your local library, like I did) but it is a must-read for everyone who markets to moms. Hint: If you’re writing WAHM articles, that would be you.
The book I’m talking about is Trillion Dollar Moms – Marketing to a New Generation of Mothers by Maria Bailey and Bonnie Ulman.
Moms are the most powerful consumers in the US – in fact, recent surveys show moms are spending more than $17 trillion annually. This book shows entrepreneurs how they can get in on this lucrative market. (If you own a home business, that’s you again.)
The authors draw on proprietary research, their own insights, and case studies to show us marketers how to promote our products effectively to moms.
For example, did you know that when you market to moms, you should plan your campaigns around the ages of their children, NOT the ages of the mothers?
That makes complete sense to me. Since becoming a mom, my choices and decisions have been majorly influenced by which stage my children are in. But ask me how that knowledge should affect my marketing, and I couldn’t tell ya.
Not to worry, Maria and Bonnie explain how to apply their insights and research to your own marketing campaigns. Here’s the link again.
